Candle Trends in 2025: What’s Hot in Scent, Style & Sustainability

If you're still burning last year’s candles, you're already behind.

The candle world in 2025 is anything but predictable—think nostalgic scents, refillable jars, luxe-on-a-budget packaging, and an even deeper love for clean, calming self-care. Whether you’re a scent-lover or building a vibe-first home with Wick Guru, staying on top of candle trends in 2025 means knowing what’s burning (and selling) right now.

Let’s break it down by season, scent, and style.

🌸 Candle Trends in 2025: Spring Edition

Spring in the UK calls for scents that are light, hopeful, and just a little sweet. It’s all about the return of freshness—whether in your home or your mindset.

What’s trending:
💡 Scented candle trends in 2025 spring lean into layered florals with gourmand twists—think rose with vanilla or lilac folded into buttercream. Clean, edible, and softly floral.

❄️ Candle Trends in 2025: Winter Edition

When the temperatures drop, candle lovers reach for comfort-food scents and sensory indulgence. The top candle trends in 2025 winter revolve around nostalgic warmth and a return to simple pleasures.

What’s in:

• Bakery-inspired blends like cookies, croissants, and maple
  

• Soft lighting and minimalist design
  

• Scents that smell like family, memory, and home
  

Your living room becomes a bakery, and your bedroom? A warm hug.

💎 Luxury Candle Trends in 2025

Today’s shoppers want candles that feel expensive—without the luxury markup. That’s why luxury candle trends in 2025 are centred around affordable elegance.

At Wick Guru, we’re already there:

✅ Minimalist, soft matte jars
✅ Clean-burning coconut-soy wax
✅ Phthalate-free fragrances
✅ Seasonal bundles that feel bespoke

🛍️ Search trends like “affordable luxury candles UK” and “best soy candles UK 2025” are rising—and we’re ready.

🔥 2025's Hottest Fragrance Families

The top fragrance families dominating candle trends in 2025 all have one thing in common: emotion. People want candles that evoke memories, moods, and moments.

Top categories this year:

• Gourmand – Cookies, croissants, vanilla, and chocolate
  

• Clean – Linen, fresh laundry, sea breeze
  

• Earthy Woods – Cedar, sandalwood, amber
  

• Nostalgic – Sunday mornings, nan’s kitchen, buttered toast
  

💡 At Wick Guru, our bestselling bakery candles—like Buttery Croissant and Baked Cookies —sit right at the sweet spot of nostalgia and indulgence.

Candle Refills & Sustainability

One of the biggest candle trends of 2025? Sustainability.

UK shoppers are Googling terms like “eco-friendly candle brands” and “refillable candle jars” more than ever. People don’t just want a good scent—they want a clean conscience, too.

What they're looking for:
♻️ Reusable jars and refill systems
🌿 Clean wax with no toxins
🐾 Pet-aware, planet-kind ingredients

At Wick Guru, we answer that with our Build Your Own Bundle—choose glass or tin, refill them, and burn better.

 Bonus: Candle Trends Meet Gifting Trends

Candle gifting is also getting a glow-up in 2025. People are pairing candles with handwritten notes, cosy socks, or ceramic trays for a full-sensory experience. And with options like our Tealight Set or Candle Bundle, you’re gifting more than a smell—you’re gifting a vibe.

Whether you're chasing spring freshness, winter comfort, or year-round indulgence, the biggest candle trends in 2025 are clear: people want clean ingredients, emotional scents, and luxury without waste.

Wick Guru isn’t just following these trends—we’re leading them.